It’s not that there’s anything wrong with Microsoft’s platform; it’s just that in a market that already included iPhone, Android and BlackBerry, Windows Phone 8 launched offering little new.
Add to that the fact that existing Windows Phone 7 users were given no means of upgrading, and it seemed that even Windows Phone fans would be dissuaded from sticking with Windows. And that meant those selling apps and media were less than keen to back the platform. That, in turn, meant fewer people buying handsets, and therefore fewer people making handsets and, well, from the start things didn’t look great for Windows Phone 8.
But something is stirring in the Windows Phone world. In time to come the fact that everyone but Nokia stopped supporting Windows Phone 8 may be perceived as a blessing. Especially now that Microsoft has purchased Nokia’s consumer phone business.
Nokia has a range of handsets that offer something for every screen size and price point. And for that reason, now may be the time to jump aboard the Windows Phone bandwagon. Here are fi ve reasons why your next phone should be a Windows Phone.
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1. A stable, secure platform
There is nothing wrong with Windows Phone. It was just late to the party, and the launch was miss-managed. There are still relatively few apps in the Windows Phone store, but at the last count it was 190,000. More importantly, it is increasingly difficult to find a specifi c app that should be there and isn’t. And, anyway, the excellent Internet Explorer 10 and HTML 5 makes apps less important. The web works well on Windows Phone.
2. Quality handsets and experience
We’ve yet to test a Windows Phone that offers anything less than decent performance, regardless of the price point. They just work. If you are unsure of the handset you should buy, you can be sure that a Windows Phone is unlikely to be a lemon. Not least because it is almost certainly going to be made by Nokia.
Nokia offers a full range of solid handsets from 4- to 6in, and from £150 to £600. There’s a phone for everyone and they are all decent, if not spectacular, buys. You can’t say the same in either the Android world with its variable quality, or Apple’s super-premium iPhone line-up in which the budget buy is a two-year-old handset that costs £349.
[highlight] Nokia phones [/highlight] are well built and perform well. And if you are a Windows user the experience will be familiar and useful in a meaningful way. Windows Phone 8 becomes a much better deal when you are a regular Windows 8 user. If you use either or both of Xbox or Windows RT so much the better. Having a single login to access apps and media, as well as email and other communications, is pretty neat.
3. Variety in a samey world
And there’s the other thing about the [highlight] Nokia Lumia Windows Phone 8 [/highlight] handsets. They are distinctive. They look different.
The Lumia line-up offers a guarantee of at least a certain quality, but it also makes it the case that your friends with me-too iPhones and Androids will ask you what it is you are toting. Windows Phone 8 offers much the same functionality as do all premium smartphones. But it does so within a series of handsets, and within an interface, that look different to all the others. It feels odd to say, but in the smartphone world at least Microsoft is the unconventional choice.
4. Business is business
That said, Microsoft hasn’t lost its grasp of the mundane. If you run a business with a fl eet of phones you have only two sensible options: Windows Phone and BlackBerry. Why? Because iPhone and Android don’t allow for server side updates, remote data scrubbing and the like. Each iPhone or Android handset is its own little network, with all the security issues that entails.
If you want to be able to brick a phone when Darren in sales leaves it in the pub, or make sure all company handsets are keptup to date, you need to choose BlackBerry or Windows Phone.
BlackBerry fans, this is awkward. BlackBerry is very much yesterday’s platform. If you want a set of phones that will gladden the heart of your network admin without causing the staff to revolt, Windows Phone it is.
5. Back a winner
The smartphone market is changing, and Windows Phone is doing okay. Nokia has around 10 percent of the market in countries such as the UK. That might not sound like much, but with the exception of Apple and Samsung every other phone maker in the world would love that share of the market. And with the Microsoft purchase likely to happen in the middle of next year, Nokia will get the backing of a company with extremely deep pockets and a desire to establish Windows Phone. There will also be clarity of purpose and strategy. Plus the key market growth area is at the budget end, and no-one is better placed to win that battle than Nokia.
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